Advertising objective

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Advertising campaigns allow to reach the commercial goal that the company has set. They push the targets to buy the product by :
– drawing their attention to the characteristics of the product or brand,
– persuading them that the product meets their needs.
Advertising campaigns also contribute to customer loyalty.

There are generally three types of advertising. There are :
– Cognitive advertisements that build awareness of the product or service. Prospects become aware of the existence of the product, its characteristics and its purpose,
– Affective advertisements that create and convey a positive image of the product. These ads make prospects want to try the product,
– Conative ads that reduce the brakes and obstacles to purchase. They increase the motivation of prospects and push them to take action: buy the product or subscribe to the service.