Assisted awareness

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Aided awareness is a term commonly used in awareness surveys. It refers to the percentage of people who say they are familiar with a brand after the interviewer has mentioned or listed it.

Aided awareness answers questions such as:
– Do you know …(brand name)?
– Which of these brands do you know?
– Which of the following brands of … do you prefer?

The assisted awareness rate is, by definition, always higher than the spontaneous awareness rate