The term “assortment” is used to designate all the ranges and products offered for sale in a catalog or in a store. The assortment includes several product lines. Each product line groups together a set of products that have a certain coherence between them. The products can target the same market, have identical components, have the same price…
The assortment can be characterized by 3 main elements:
- its width: number of product families or departments,
- its depth: sub-families or number of products per department,
- its breadth: total number of references, i.e. the combination of width and depth.
A “good” assortment must be adapted to the specificities of the local market. It must also meet the conflicting needs of the clientele which are:
- on the one hand, to find easily and quickly what she needs,
- on the other hand, to have a wide variety of products.