The brand manager is primarily responsible for the growth of a given brand. He is in charge of the management and development of a product brand. To do this, he must ensure that the products, their communication and their distribution are consistent with the brand. To achieve his objectives, the brand manager develops and implements the most relevant strategies and actions on products and their communication.
The brand manager is also known by several names: brand marketing manager, brand manager, responsible for the brand or marketing project manager.