Breakeven point

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In the context of a marketing action, the break-even point designates the profitability threshold of a company. Beyond this point, the company begins to generate profits. The break-even point can be calculated in volume (number of units sold) or in value, i.e. in turnover.

In the context of a commercial action, the break-even point takes on a different definition. It refers to the volume of orders a company needs to make its direct marketing campaign profitable.