Campaign review

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The campaign report is a summary document that companies create at the end of an advertising campaign. This document gathers all the results obtained by media and by media used during the advertising or even marketing campaign. In addition to advertising itself, companies usually use sales promotions, public relations campaigns or even direct marketing.

Thanks to the data collected, the company can compare the results obtained with the objectives set. Selecting the media to be used for future advertising campaigns becomes easier. In addition, the campaign balance can also be established from the results of the advertising post-test. This term refers to the study aimed at measuring the precise impacts of an advertising campaign on a population.