Corporate communication is a form of communication that focuses on the company itself and the issues it faces. This type of communication focuses on the company’s identity, mission and values. They are not interested in the products or services offered by the company.
Corporate communication promotes the image of the brand or company:
- internally: with shareholders and employees,
- externally: with public authorities, partners and customers.
Also called institutional communication, corporate communication can use several tools. Depending on the target, it can mobilize advertising, events, the Web, publishing, press relations or sponsorship.