Demand marketing

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This term refers to a strategy by which a product or service is created to meet the growing demand of consumers. The product or service is designed based on the results of the analysis of existing customer needs. These offers are then proposed to customers through appropriate channels. Features created specifically to meet customer expectations are highlighted in order to provoke the act of purchase by prospects. Demand-side marketing is opposed to supply-side marketing, which proposes products or services resulting from technological opportunities or fundamental research.