Distributor promotion

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The distributor acts as an intermediary between the end customer and the manufacturer of a product. We refer to a distributor promotion when the promotion is issued by the distributor. The distributor associates the product(s) with a temporary benefit. The distributor promotion is manifested by different actions:
– a considerable price reduction,
– the distribution of discount coupons,
– twin sales,
– the organization of games and contests.

Through these actions, the distributor seeks to :
– create turnover,
– improve its margins,
– attract new customers,
– build customer loyalty and eventually increase customer traffic.