Downstream market

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The term downstream market is used to refer to marketing techniques used downstream, i.e. after the company’s production activity. These techniques apply mainly to distributors of the product or service, as well as to end consumers. An example of a downstream market is the market for the sale of cars to consumers, which is downstream of the market for the wholesale sale of vehicles to dealers, which is itself downstream of the market for the manufacture and production of cars by the brands.