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Facing, literally Frontal or shelving, is a word commonly used in the field of commerce, merchandising and marketing It designates the products that are arranged facing the customers and therefore, at the front of the shelf. These products are immediately visible to customers. The word facing is mainly used in physical stores.

Facing follows specific rules. Their objectives are:

  • optimize the visual presentation of the products so that it gives a good impression to the customers,
  • to allow customers to quickly identify products and easily locate them during their next visits.

For people who work in a store, facing is one of the tasks to be performed. We speak then about realizing or making the facing of a particular department.