Family life cycle

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The family life cycle refers to all the stages that a family may go through. Corresponding to the different events of life, these stages modify the composition of the family and the relationships between the various members. The stages of the family life cycle are the expected events based on the lifestyle of the majority of families in a society. Family life can be sensitive to internal and external factors including culture, social pressure and political change.

Several visions of the different stages of the family life cycle have been proposed by marketing experts. However, in general, there are 6 main stages: young singles, young couples without children, young parents, married seniors without children, married seniors with children, old and alone.

The concept of the family life cycle is an independent variant used in marketing to gain a better understanding of consumer spending behavior. Indeed, it is possible to predict trends in the purchasing power of families, as well as their consumption demand depending on the stage they are in. A good knowledge of the family life cycle allows companies to better target their clientele and to offer products adapted to each family.