The franchisor offers the franchisee the right to operate :
- its expertise,
- its sign,
- its brand,
- its products.
In return, the franchisee commits to scrupulously respect the concept and the quality standards imposed by the franchisor. The franchisor acts as a true companion for the franchisee. He assists him in the following areas:
In exchange for the right to use the brand and the sign, the franchisee must pay a financial compensation to the franchisor. These are the entrance fee and the annual fee.
The franchising is an economic collaboration that benefits both parties involved. It allows the :
- franchisor to enter the market while protecting itself from the real estate costs due to the establishment,
- franchisee to operate an innovative business concept, without incurring the associated development costs.