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In marketing, games are a promotional technique used to encourage purchases. Companies use games to build goodwill around their brands. This surge of positive sentiment has a direct impact on the very image of companies. In terms of games, we distinguish :

  • traditional games,
  • Scratch card games,
  • Lotto,
  • telephone lotteries,
  • the winner per store which proposes to crown a winner per store. It is therefore intended for companies with many physical stores.