Institutional advertising

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Institutional advertising refers to all communication actions implemented by a company in order to :
– develop its notoriety,
– improve its reputation,
– maintain its brand image.

While advertising campaigns are focused on products and services, institutional advertising is based on :
– the history of the company,
– its missions, its values and its commitments.

Institutional advertising or corporate communication allows the company to :
– better integrate into its environment,
– to be seen by its various targets.

The institutional advertising campaigns are generally spread over the medium and long term.