International marketing

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International marketing refers to all the marketing techniques used to promote and sell a brand, a product or a service abroad. We therefore speak of international marketing when the marketing strategies adopted concern other national markets, in addition to the domestic market. Whether it is differentiated or global, international marketing must allow the company to adapt to the different constraints of the targeted markets. Among other things, it must take into account the language of the country, its culture, its standards, its marketing channels… Carried out according to the rules of the art, international marketing helps to boost the growth of the company. International marketing can take 3 main forms: export marketing, multinational implementation, standard adapted marketing. It can be based on intermediate approaches such as financial participations, partnerships, licensing agreements, etc.