Macro segmentation

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Macro segmentation is a segmentation technique widely used by companies. It allows them to easily determine the strategic macro segments on which to intervene. Depending on the case, companies may select not one, but several macro segments. The segments chosen are those that offer a maximum chance of success to companies.

The macro segmentation technique is intended to be used on large economic groups. It can be a whole country, a whole department or even a region. To find the most strategic macro segments, companies rely on various macro-economic criteria. These include geographic region, nature of the market, rate of usage, etc.

For a more efficient sorting, the use of the micro-segmentation technique is essential.