Market (size)

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Just as there are different types of markets, there are different market sizes. We can speak of a niche market when it is small, as well as a very large market when it is large. To determine the exact size of a market, it is essential to consider different indicators. Among these, we distinguish the penetration rate and the QA/NA which stand for Quantities Purchased per Buyer and Number of Buyers.

Supply-side analysis and supply-side awareness are two other key indicators to consider when measuring market size. A company that wants to know the size of a particular market should also take the time to investigate the products offered in that market and the suppliers. It must have sufficient information on the characteristics, price and popularity of the products. Offeror data such as the size and number of companies issuing offers or their image are also important.