Supply-side marketing proposes products or services resulting from technological opportunities or fundamental research within the company. Demand-side marketing responds to existing demand, while supply-side marketing aims to create new demand. The newly proposed product does not correspond to any felt need. It is intended for a brand new market that the company is building through marketing. To sell, the marketing department must know how to put forward the assets that make the product a real must for the targets. Although risky, offer marketing can be relevant and effective, especially when the new product has great potential. For the company that adopts this marketing approach, the objective is to create a need in order to encourage purchases and set up a new demand.