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The Opportunity to View or OTV is the index that measures the number of occasions of contact of an individual with an advertising message. An individual becomes aware of an advertising message each time he comes into contact with the medium chosen by the company. The individual in question should ideally belong to the target.

The number of contacts an individual can have with a message varies considerably according to various criteria. These criteria include, for example, the format of the advertising medium and its location. The Opportunity to View or OTV concerns all advertising media. However, it is more commonly used in the field of billboard advertising.

The OTV or opportunity to View an insertion plan is equal to the sum of the number of contacts delivered by each insertion.