On-pack (coupons)

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We talk about on-pack coupon when the discount coupon is stuck on the packaging of the product. This type of coupon usually takes the form of a sticker, a very convenient format. Thus, the company can implement the offer, without changing the style or format of the product packaging. The on-pack coupon is more often used on products sold in batches.

The on-pack coupon differs from the in-pack coupon in its location. As its name suggests, the in-pack coupon is placed directly in the product packaging. It is therefore strictly reserved for people who buy the product.