Open-ended questions

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Open-ended questions are questions that are not directed by the interviewer. The respondent can therefore answer freely and in his or her own words. Each respondent’s answer can be more or less long. Open-ended questions make it possible to obtain a wide variety of data.

They are particularly useful for improving customer relations and the quality of products and services offered. The analysis of the answers to this type of question can nevertheless take a lot of time and require a certain amount of meticulousness.