Opinion Leader

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A person who can influence the actions or opinions of a large number of people. To be credible, the leader relies mainly on his expertise, his status or his notoriety gained through his social activities. The advent of the Internet has allowed a large number of opinion leaders to appear and gain popularity. Indeed, all they need now is a simple Internet connection to express themselves and convince others.

Thus, in addition to prescribers, experts, advocates and journalists, there are other opinion leaders including :

  • influencers,
  • celebrities online (and offline)