« Back to Glossary Index

Phoning is a term that simply refers to telephone canvassing. It consists in canvassing prospects directly via telephone calls. Phoning has many uses. Companies use this direct marketing technique to :
– prospect and present a commercial offer,
– sell services or products of all kinds,
– share information,
– conduct a survey.

The implementation of telephone canvassing has multiple advantages. It allows companies :
– to enter in direct contact with the prospects and the customers,
– to install a relationship of listening and trust with the customers,
– to offer them a personalized experience.

Contrary to popular belief, phoning is not just about making phone calls. Its implementation requires a good preparation and a perfect mastery of the subject. Follow-up is also essential.