Quantitative marketing

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Quantitative marketing translates the use of algorithms, mathematics, and big data in the field of marketing.

Quantitative marketing research is used to understand and analyze the opinions, expectations and behaviors of consumers. To do this, it proposes to question a representative sample of a hundred to several thousand individuals. Depending on your wishes, the interview can be done face to face or by phone. It is also possible to send the questionnaire by e-mail. The numerical results are extrapolated to the entire population studied.