Simulated control markets

« Back to Glossary Index

The simulated control market is a control market that meets the following criteria:
– samples of the product to be launched are available in a finalized form, especially at the packaging level,
– All the advertising and promotional material necessary for the launch of the product is also available,
– the selling price of the product is fixed and its promotional budget is allocated,
– the prediction of the future rate of presence of the product at the points of sale is feasible.