Social marketing

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Social marketing consists in promoting social causes through targeted marketing actions. For example, it translates into the launch of a product manufactured in an environmentally friendly manner. It also allows to put forward a preventive message about the consumption of products that are harmful to health. This is the case, for example, with tobacco.

In all cases, the objective of social marketing remains the same. It influences and accompanies the targets towards a positive action (purchase or gesture). This type of marketing has long been used by associations and non-governmental organizations. Today, many companies nevertheless use this strategy.

Indeed, it allows them to :
– show their support to certain social causes,
– rebuild their image and reputation after a bad buzz,
– broaden their targets in a significant way. Indeed, more and more people are nowadays committed to social causes.