The BCG Matrix is a framework used to evaluate the strategic position of a business's brand portfolio. It classifies products into four categories based on market growth and relative market share:
1. Stars: High growth, high market share. These products are leaders in a high-growth market.
2. Question Marks: High growth, low market share. These products have potential but require significant investment.
3. Cash Cows: Low growth, high market share. These are mature, successful products that generate cash.
4. Dogs: Low growth, low market share. These products may not be profitable and might be candidates for divestment.
Use this matrix to analyze your product portfolio and make strategic decisions about resource allocation and product development.
| Product Name | Market Growth Rate (%) | Relative Market Share | Revenue | BCG Quadrant |
|---|