Brand Equity Index (BEI), Relative Price and Brand Equity Profit

User instructions :

1. Market share : Indicate your brand’s market share as a percentage (e.g. 38%).
2. Average market price: Enter the average price of competing products.
3. Brand price: Enter the price of your product. A price higher than the average price indicates a price premium.
4. Loyalty index : Indicate the percentage of customers who will buy your product again.
5. Brand profit (optional): Indicate the profit made by your brand. If provided, BEI will also be calculated in monetary terms.

After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the following results:

• Relative price: Indicates whether your brand sells at a price above or below the average market price.
• BEI: Brand value index calculation.
• Brand Equity Profit (if applicable): Monetary value of BEI based on brand equity profit.