Marketing Mix

AI is revolutionizing marketing: opportunities and challenges in the digital era

The article “AI-powered Marketing: What, Where, and How?” by V. Kumar, Abdul R. Ashraf, and Waqar Nadeem, published in the Journal of Information Management, explores how artificial intelligence (AI) is transforming the marketing landscape. The authors highlight AI’s transformative capabilities across various marketing functions, while also addressing the ethical and operational challenges of its integration.

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Agent-Based Modeling : the simulation that predicts the unpredictable

Why does a virus spread so quickly in some cities? How do crowds react in the face of a disaster? Why do financial bubbles suddenly burst?
These seemingly unpredictable phenomena can be simulated using a powerful approach : Agent-Based Modeling (ABM). Behind this name lies a revolutionary simulation method based on the interaction of thousands of autonomous agents to replicate complex dynamics.

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Intelligent Agents : the software that makes decisions for us

This digital age is no longer defined by simple programs executing predefined tasks. Today, we are entering a world where intelligent agents make decisions, adapt to their environment, and pursue objectives without direct human intervention.

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Adversarial Attacks : when AI gets hacked by its own data

AI has become a key ally for businesses, governments, and even content creators. But behind its technological prowess lies a critical weakness: its vulnerability to adversarial attacks. These manipulative techniques exploit weaknesses in machine learning models by feeding them deceptive inputs designed to corrupt their predictions.

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Artificial Intelligence

AI is revolutionizing marketing: opportunities and challenges in the digital era

Agent-Based Modeling : the simulation that predicts the unpredictable

Intelligent Agents : the software that makes decisions for us

Adversarial Attacks : when AI gets hacked by its own data