About us
Poorly structured marketing decisions cost more than poor execution.
My name is Pascal Cottereau — Outsourced B2B Marketing Director (Fractional CMO) and founder of marketing-mix.net.
For over 20 years, I’ve been supporting SME leaders who need traceable, defensible and measurable marketing decisions — not reports consulted once.
My field of action: companies that need structured marketing leadership, without the cost of a full-time CMO.
My training at ESSEC Executive Education and a doctoral path in information engineering taught me one thing: analytical rigour changes results more than unbridled creativity.
How I work
Budget arbitrage — Eliminating low-contribution levers through MMM modelling. Average observed gain: 15 to 20% of marketing budget reallocated.
Acquisition systems — Building sales funnels grounded in local economic reality, for stable qualified lead growth.
Data governance — Implementing decision tools that reduce board-level analysis time by 50%.
Strategy first, tactics second — Why framing the decision comes before choosing the channels.
Deterministic budget arbitrage — Allocating SEO, SEA and Social investments with models, not gut feeling.
Acquisition systems grounded in reality — Building funnels that reflect actual local market conditions.
Analytics without hallucination — CAC, LTV, ROAS calculated with rigour. What dashboards don’t tell you.
Traceable & defensible decisions — Frameworks and platforms to arbitrate with statistical confidence.
B2B field marketing — Real-world insights, benchmarks and case studies from 17 years of Fractional CMO work.
Outsourced Marketing Direction for SMEs and mid-caps — strategic framing, budgets, KPIs. The rigour of a consulting firm combined with the responsiveness of a field team.
Methodological and software infrastructure for decision-makers. 4 proprietary tools (MarketScope, StrategyAlign, TacticROI, MarketCalc) to arbitrate marketing investments with 90% statistical confidence.
Partner at Institut International Langues & Affaires — Qualiopi-certified language training, CPF-eligible. Supporting individuals and professionals.