For twenty years, the Net Promoter Score has occupied a near-mythical place in boardrooms. But the evidence behind its predictive power has…
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Marketing has always had a measurement problem. Not because marketers lack data. Quite the opposite. The modern marketing department is drowning in…
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Marketing has become increasingly fluent in the language of attention. Reach, engagement, dwell time, click-through, conversion, salience, share of search: the industry…
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The Brand Attractiveness Score (BAS) is a key indicator used to assess the impact and perception of a brand among consumers. Designed…
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AIThe Market Responsiveness Index (MRI) is a strategic measurement tool used to assess a brand’s relevance and impact within its […]
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In today’s data-driven marketing landscape, brands are often fixated on Customer Acquisition Cost (CAC). But what’s the point of knowing how much…
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Today's companies need to constantly evaluate their performance in order to stay ahead. A key indicator, often overlooked, is Acquisition Value (AV).…
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