New marketing approaches - Marketing Mix in Action

7 March 2025

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for…

3 March 2025

Sensory Analysis : the science of subjective perception in marketing (1/3)

Sensory analysis is a fascinating field that sits at the crossroads of science, psychology, and marketing. It enables us to decode human…

9 September 2024

Sensory analysis in marketing: Discover how your senses influence your purchases!

Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions? Welcome…