How to implement churn prediction with R
Implementing churn prediction involves identifying the customers most likely to leave a company at the end of their contract, so as to…
Read more →Operational marketing and execution
Marketing analysis with R: when data stops being a buzzword
In many marketing teams, "data-driven" remains more of a slogan than an operational reality. Excel spreadsheets are scattered all over the place,…
Read more →
Category Development Index (CDI): a key tool for market analysis, brand strategy and consumer behavior
The Category Development Index (CDI) is a powerful tool used to assess the performance of a product category within a specific segment…
Read more →
Statistical tools and data interpretation : how decoding data like a pro !
Whether in marketing, finance, or health research, statistics are no longer the exclusive domain of math experts. Today, they are essential for…
Read more →
Auto-Bid : when AI takes control of advertising bids
In today’s hyper-competitive digital advertising landscape, optimizing ad bids is a constant battle. Auto-bidding—automated bidding powered by artificial intelligence and machine learning—has…
Read more →
Auction: the invisible war redefining digital marketing
Digital marketing is no longer just about creativity and targeting. Behind every ad impression lies a silent yet critical battle: the advertising…
Read more →
ALBERT: The AI that drives your marketing campaigns like a digital strategist
Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens…
Read more →
Book “Machine Learning for Business Analytics”
‘Machine Learning for Business Analytics’ by Galit Shmueli, Peter C. Bruce, Kuber R. Deokar and Nitin R. Patel is a comprehensive and…
Read more →
Unleashing business growth through predictive analytics: a data-driven approach
A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu…
Read more →
Knime: The data analysis engine for marketers
The ability to exploit and interpret data effectively has become a real asset. With an overabundance of information, the demand for high-performance,…
Read more →
Understanding the price of acceptability: A key concept in consumer perception
One of the most fascinating aspects of consumer behavior is how consumers perceive the value of products and services. At the heart…
Read more →
What is Web Scraping?
Web scraping is the automated process of extracting data from websites. It involves using software tools or scripts to collect large quantities…
Read more →
The evolution of Real-Time Bidding (RTB): A collection of documents
In the ever-changing landscape of digital advertising, Real-Time Bidding (RTB) has emerged as one of the most transformative technologies. This process enables…
Read more →
How artificial intelligence and machine learning are revolutionizing digital advertising
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by…
Read more →
Free marketing automation software: A detailed overview
AIMarketing automation has become an essential tool for businesses looking to automate their processes, engage customers and increase sales. For […]
Read more →
Multidimensional Preference Analysis in Marketing
AIMultidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool […]
Read more →
Brand Development Index (BDI)
The Brand Development Index (BDI) is an indicator that measures a brand's relative performance in a particular market segment (e.g., geographic region,…
Read more →
Mapping discographic collaborations between jazz musicians: an example of application and beyond
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration. This article focuses on the…
Read more →
Introduction to the Operational Marketing and Execution Section
Operational excellence in marketing is the key to distinguishing market-leading brands. This section guides you through best practices and innovations in marketing…
Read more →