Welcome to our “Guides & Advice” section, where you’ll find practical articles, tips and recommendations for improving your marketing strategies.
Whether you’re a beginner or a professional, these guides will offer you concrete solutions to maximize your marketing impact, strengthen your customer relationships and optimize your campaigns.
Our advice is based on current best practices and emerging trends to help you stay competitive.
Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on the success of your brand. Here are the key criteria to consider, illustrated by concrete examples to help you make the best choice: 1. Define your objectives and needs Before approaching agencies, you need to […]
How to choose the right communications agency Read More »
Marketing automation has become an essential tool for businesses looking to automate their processes, engage customers and increase sales. For small businesses or startups, cost can be a major obstacle, but fortunately, several marketing automation platforms offer free versions with interesting features. Here’s a detailed look at some of the best free marketing automation software
Free marketing automation software: A detailed overview Read More »
The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.
Bass Model Forecast Read More »
