The marketing landscape is constantly changing, shaped by technological advances and societal evolutions. This section immerses you in the innovations that are reshaping the contours of modern marketing, preparing you to anticipate and exploit the trends that will define the future of the discipline.
In the field of emerging technologies, you’ll explore the concrete applications ofArtificial Intelligence in marketing, beyond mere fad. Augmented and virtual reality will open up new possibilities for creating immersive brand experiences, while theInternet of Things (IoT) will reveal unprecedented opportunities in an ultra-connected world. You’ll also discover how blockchain can enhance transparency and trust, and how voice marketing is adapting to the rise of voice assistants.
Sustainable and ethical marketing is becoming increasingly important. You’ll learn how to integrate the principles of thecircular economy into your marketing strategy and adopt a regenerative marketing approach for positive impact. Radical transparency and diversity marketing will help you build trust and inclusivity, while integrating ESG metrics will enable you to measure your societal impact.
New marketing philosophies are emerging to meet contemporary challenges. Minimalist marketing will teach you how to do more with less, while slow marketing will show you how to build lasting relationships in an attention economy. You’ll also explore the concepts of holistic marketing, authenticity and theaccess economy, which are redefining our approach to consumption.
Sector trends and disruptions will guide you through innovations specific to different fields. From fintech and healthtech toedtech and green tech, you’ll discover how marketing is adapting and innovating in these fast-changing sectors. Space tech will even give you a glimpse into the future frontiers of marketing.
Finally, marketing in exceptional situations will prepare you to navigate troubled waters. You’ll develop crisis management and resilience marketing skills, essential for surviving disruption. Operational agility and scenario planning will help you pivot quickly in the face of change, while crisis leadership will give you the keys to guiding your teams through uncertainty.
