Marketing Glossary

[glossary]

Marketing-Mix.net offers an innovative and strategic look at marketing trends, from timeless fundamentals to the latest innovations shaping the industry. With a focus on actionable insights, our blog explores a wide range of topics, including SEO, content marketing, digital advertising, and data-driven strategies. We aim to empower marketers, business leaders, and entrepreneurs to make informed decisions through reliable, intuitive, and research-backed perspectives that combine pragmatism and innovation.

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Global Marketing Strategy

Fundamentals of strategic marketing
Environment analysis
Segmentation, Targeting and Positioning (STP)
Defining strategic objectives
Marketing Mix
Marketing planning and implementation
Customer Relationship Management (CRM)
Product and service management
Developing agile marketing plans
Branding and brand identity

Techniques & Trends

Operational marketing and execution
Digital marketing
Advertising and communications
Traditional marketing
Data and marketing analysis
Marketing innovations and trends
Emerging technologies
Sustainable and ethical marketing
New marketing approaches
Sector trends
Marketing in exceptional situations

Optimisation & Performance

Measuring, KPIs & optimising marketing performance
Metrics and KPIs
Optimisation tools and techniques
Reporting and data visualisation
Specific marketing strategies
Niche marketing
Integrated marketing
International marketing
Sector marketing

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