Marketing innovations and trends

The world of marketing is changing at a breathtaking pace. In this section, we keep you up to date with the latest innovations and trends that are shaping marketing today and tomorrow. Whether it’s artificial intelligence, new consumer behaviours or disruptive strategies, explore how these developments can transform your marketing approaches.

Marketing Mix » Marketing innovations and trends
Customer sentiment analysis

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients

In today’s hyper-competitive market, businesses are no longer solely focused on delivering products or services—they must also deliver customer satisfaction at every touchpoint. To achieve this, companies need to understand not just what their customers are saying, but how they feel. Enter sentiment analysis, a technology-driven approach that delves deeper into customer feedback to reveal emotions, opinions, and attitudes. While traditional surveys and reviews have long provided brands with valuable feedback, the shift towards sentiment analysis represents the future of customer insights, allowing businesses to stay agile, intuitive, and customer-centric.

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients Read More »

Stratégies distribution LEGO

LEGO’s Innovative Distribution Strategies: How the Iconic Toy Company Optimizes Its Supply Chain

LEGO, the world-renowned toy company, has long been known for its creativity and innovation—not only in the products it offers but also in how it operates behind the scenes. As the company continues to expand its global reach, LEGO has implemented a variety of distribution strategies to meet increasing customer demand efficiently while optimizing its supply chain. Here’s a look at the key elements of LEGO’s distribution strategy.

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AI Generative

The role of generative AI in the web design revolution: An overview of the latest research

The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.

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Sensory analysis in marketing

Sensory analysis in marketing: Discover how your senses influence your purchases!

Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.

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