Marketing innovations and trends

AI is revolutionizing marketing: opportunities and challenges in the digital era

The article “AI-powered Marketing: What, Where, and How?” by V. Kumar, Abdul R. Ashraf, and Waqar Nadeem, published in the Journal of Information Management, explores how artificial intelligence (AI) is transforming the marketing landscape. The authors highlight AI’s transformative capabilities across various marketing functions, while also addressing the ethical and operational challenges of its integration.

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Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for enhancing operational efficiency and driving retailer growth.
The study underscores the benefits of PoD, including reduced logistics costs, product personalization, responsiveness to market trends, and a lower environmental impact through on-demand production.

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Sensory analysis: the measurement system (3/3)

Sensory analysis is a scientific discipline at the crossroads of psychology, physiology, and chemistry. It enables the quantification and qualification of human perceptions related to products—whether food, beverages, perfumes, or even textiles. The measurement system in sensory analysis is a critical pillar that ensures the reliability and reproducibility of results. It is built upon rigorous, structured methods tailored to the study’s objectives. This system comprises various categories, each serving specific sensory evaluation needs.

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When sensory analysis meets modern marketing

Sensory analysis is emerging as a strategic tool for capturing and influencing consumer perceptions. Far from being a matter of mere taste and color, it is based on a rigorous methodology that evaluates how a product is perceived by different types of testers. Two key groups play a central role in this process : expert judges and consumer participants.

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Sensory Analysis : the science of subjective perception in marketing (1/3)

Sensory analysis is a fascinating field that sits at the crossroads of science, psychology, and marketing. It enables us to decode human reactions to a product by exploring the sensory perceptions, emotions, and preferences that drive purchasing decisions. While inherently subjective, this discipline relies on rigorous methodologies to transform individual impressions into actionable data. In a world where customer experience reigns supreme, sensory analysis has become an essential tool for companies looking to stand out.

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ALBERT: The AI that drives your marketing campaigns like a digital strategist

Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”

That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.

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Agent-Based Modeling : the simulation that predicts the unpredictable

Why does a virus spread so quickly in some cities? How do crowds react in the face of a disaster? Why do financial bubbles suddenly burst?
These seemingly unpredictable phenomena can be simulated using a powerful approach : Agent-Based Modeling (ABM). Behind this name lies a revolutionary simulation method based on the interaction of thousands of autonomous agents to replicate complex dynamics.

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Intelligent Agents : the software that makes decisions for us

This digital age is no longer defined by simple programs executing predefined tasks. Today, we are entering a world where intelligent agents make decisions, adapt to their environment, and pursue objectives without direct human intervention.

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Adversarial Attacks : when AI gets hacked by its own data

AI has become a key ally for businesses, governments, and even content creators. But behind its technological prowess lies a critical weakness: its vulnerability to adversarial attacks. These manipulative techniques exploit weaknesses in machine learning models by feeding them deceptive inputs designed to corrupt their predictions.

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Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients

In today’s hyper-competitive market, businesses are no longer solely focused on delivering products or services—they must also deliver customer satisfaction at every touchpoint. To achieve this, companies need to understand not just what their customers are saying, but how they feel. Enter sentiment analysis, a technology-driven approach that delves deeper into customer feedback to reveal emotions, opinions, and attitudes. While traditional surveys and reviews have long provided brands with valuable feedback, the shift towards sentiment analysis represents the future of customer insights, allowing businesses to stay agile, intuitive, and customer-centric.

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