Marketing innovations and trends

The world of marketing is changing at a breathtaking pace. In this section, we keep you up to date with the latest innovations and trends that are shaping marketing today and tomorrow. Whether it’s artificial intelligence, new consumer behaviours or disruptive strategies, explore how these developments can transform your marketing approaches.

Marketing Mix » Marketing innovations and trends
AI is revolutionizing marketing

AI is revolutionizing marketing: opportunities and challenges in the digital era

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The article “AI-powered Marketing: What, Where, and How?” by V. Kumar, Abdul R. Ashraf, and Waqar Nadeem, published in the Journal of Information Management, explores how artificial intelligence (AI) is transforming the marketing landscape. The authors highlight AI’s transformative capabilities across various marketing functions, while also addressing the ethical and operational challenges of its integration.

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Print on Demand POD

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

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The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for enhancing operational efficiency and driving retailer growth.
The study underscores the benefits of PoD, including reduced logistics costs, product personalization, responsiveness to market trends, and a lower environmental impact through on-demand production.

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Sensory analysis – Measurement methods

Sensory analysis: the measurement system (3/3)

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Sensory analysis is a scientific discipline at the crossroads of psychology, physiology, and chemistry. It enables the quantification and qualification of human perceptions related to products—whether food, beverages, perfumes, or even textiles. The measurement system in sensory analysis is a critical pillar that ensures the reliability and reproducibility of results. It is built upon rigorous, structured methods tailored to the study’s objectives. This system comprises various categories, each serving specific sensory evaluation needs.

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Sensory analysis

Sensory Analysis : the science of subjective perception in marketing (1/3)

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Sensory analysis is a fascinating field that sits at the crossroads of science, psychology, and marketing. It enables us to decode human reactions to a product by exploring the sensory perceptions, emotions, and preferences that drive purchasing decisions. While inherently subjective, this discipline relies on rigorous methodologies to transform individual impressions into actionable data. In a world where customer experience reigns supreme, sensory analysis has become an essential tool for companies looking to stand out.

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albert.ai

ALBERT: The AI that drives your marketing campaigns like a digital strategist

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Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”

That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.

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Agent-Based Modeling

Agent-Based Modeling : the simulation that predicts the unpredictable

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Why does a virus spread so quickly in some cities? How do crowds react in the face of a disaster? Why do financial bubbles suddenly burst?
These seemingly unpredictable phenomena can be simulated using a powerful approach : Agent-Based Modeling (ABM). Behind this name lies a revolutionary simulation method based on the interaction of thousands of autonomous agents to replicate complex dynamics.

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Adversarial Attacks

Adversarial Attacks : when AI gets hacked by its own data

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AI has become a key ally for businesses, governments, and even content creators. But behind its technological prowess lies a critical weakness: its vulnerability to adversarial attacks. These manipulative techniques exploit weaknesses in machine learning models by feeding them deceptive inputs designed to corrupt their predictions.

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Customer sentiment analysis

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients

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In today’s hyper-competitive market, businesses are no longer solely focused on delivering products or services—they must also deliver customer satisfaction at every touchpoint. To achieve this, companies need to understand not just what their customers are saying, but how they feel. Enter sentiment analysis, a technology-driven approach that delves deeper into customer feedback to reveal emotions, opinions, and attitudes. While traditional surveys and reviews have long provided brands with valuable feedback, the shift towards sentiment analysis represents the future of customer insights, allowing businesses to stay agile, intuitive, and customer-centric.

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients Read More »

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Stratégies distribution LEGO

LEGO’s Innovative Distribution Strategies: How the Iconic Toy Company Optimizes Its Supply Chain

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LEGO, the world-renowned toy company, has long been known for its creativity and innovation—not only in the products it offers but also in how it operates behind the scenes. As the company continues to expand its global reach, LEGO has implemented a variety of distribution strategies to meet increasing customer demand efficiently while optimizing its supply chain. Here’s a look at the key elements of LEGO’s distribution strategy.

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AI Generative

The role of generative AI in the web design revolution: An overview of the latest research

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The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.

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Sensory analysis in marketing

Sensory analysis in marketing: Discover how your senses influence your purchases!

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Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

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Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.

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