Marketing Mix

Operational marketing and execution

Operational marketing is all about implementing concrete strategies that generate immediate results.
In this section, we guide you through the effective execution of your marketing plans.
From project management to implementation in the field, learn how to turn your ideas into measurable, high-performance actions.

Mapping discographic collaborations between jazz musicians: an example of application and beyond

Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.

Mapping discographic collaborations between jazz musicians: an example of application and beyond Read More »

Introduction to the Operational Marketing and Execution Section

Operational excellence in marketing is the key to distinguishing market-leading brands.
This section guides you through best practices and innovations in marketing execution, enabling you to master the tools and techniques needed to flawlessly implement your strategies, from digital to traditional.