‘Fundamentals of Strategic Marketing explores the fundamental concepts that underpin successful marketing strategies. From defining value propositions to understanding market forces, this section covers the key principles required to develop long-term marketing plans that align with business objectives. Whether you want to brush up on the basics or strengthen your strategic thinking, this is the place to gain an in-depth knowledge of marketing.
In the ever-changing landscape of marketing, one concept has always stood out: perceived value.
As companies continually seek to stand out in saturated markets, understanding the importance of perceived value becomes essential.
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“Harnessing Artificial Intelligence to Develop Strategic Marketing Goals” by Anjorin, Raji, Olodo, and Oyeyemi offers a comprehensive framework for integrating AI into marketing strategies, with a focus on defining strategic marketing goals.
It explores the transformative potential of AI in marketing efforts, covering key aspects such as customer segmentation, personalized targeting, predictive analytics and campaign automation.
The authors suggest that AI-based marketing strategies offer a path to competitive advantage, revenue growth and improved customer experience.
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SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic exercise. Yet its true value lies in the way it is conducted and interpreted. An advanced SWOT analysis digs beyond the obvious to identify actionable strategic insights, enabling the company to better adapt and position
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The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study of the impact of psychological pricing policies and product quality on marketing excellence. The researchers used several statistical methods to measure the reliability of the questionnaires and assess the relationships between these variables. Here is
In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.
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Strategic marketing is the foundation of all successful marketing activities.
This section guides you through the key concepts, proven methodologies and new approaches that shape strategic thinking in modern marketing.
Introduction to the Fundamentals of Strategic Marketing section Read More »
