In the fast-evolving world of marketing, the STP model—Segmentation, Targeting, and Positioning—stands as a fundamental approach that businesses of all sizes use to develop effective marketing strategies. These three interconnected steps help brands deliver the right message to the right audience, maximizing both customer satisfaction and marketing efficiency.
In the ever-changing landscape of marketing, one concept has always stood out: perceived value.
As companies continually seek to stand out in saturated markets, understanding the importance of perceived value becomes essential.
The Concept of Perceived Value in Marketing Read More »
“Harnessing Artificial Intelligence to Develop Strategic Marketing Goals” by Anjorin, Raji, Olodo, and Oyeyemi offers a comprehensive framework for integrating AI into marketing strategies, with a focus on defining strategic marketing goals.
It explores the transformative potential of AI in marketing efforts, covering key aspects such as customer segmentation, personalized targeting, predictive analytics and campaign automation.
The authors suggest that AI-based marketing strategies offer a path to competitive advantage, revenue growth and improved customer experience.
Using artificial intelligence to define strategic marketing objectives Read More »
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic
Advanced SWOT analysis: Techniques for actionable analysis Read More »
The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study
In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.
Mastering the Marketing Mix: Strategies and Practices for Success Read More »
Strategic marketing is the foundation of all successful marketing activities.
This section guides you through the key concepts, proven methodologies and new approaches that shape strategic thinking in modern marketing.
Introduction to the Fundamentals of Strategic Marketing section Read More »
