Environment analysis

Understanding the external environment is crucial to any marketing strategy. The Environmental Scan section explores how marketers can assess and adapt to the various factors – such as economic, social, technological and competitive influences – that impact their business. This analysis helps companies to anticipate changes, seize opportunities and mitigate potential risks in the marketplace.

Marketing Mix » Fundamentals of strategic marketing » Environment analysis

The Concept of Perceived Value in Marketing

In the ever-changing landscape of marketing, one concept has always stood out: perceived value.
As companies continually seek to stand out in saturated markets, understanding the importance of perceived value becomes essential.

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Advanced SWOT analysis: Techniques for actionable analysis

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic

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