Marketing Mix

The Marketing Mix section offers a deep dive into the four Ps-Product, Price, Place and Promotion-providing marketers with practical insights into how to balance and optimise these elements. Whether launching a new product or refining an existing campaign, this section helps companies strategically allocate their resources to maximise impact on their target market.

Marketing Mix » Fundamentals of strategic marketing » Marketing Mix

Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)

The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study […]

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Mastering the Marketing Mix: Strategies and Practices for Success

In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

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