Fundamentals of strategic marketing

‘Fundamentals of Strategic Marketing explores the fundamental concepts that underpin successful marketing strategies. From defining value propositions to understanding market forces, this section covers the key principles required to develop long-term marketing plans that align with business objectives. Whether you want to brush up on the basics or strengthen your strategic thinking, this is the place to gain an in-depth knowledge of marketing.

Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)

The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study […]

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Mastering the Marketing Mix: Strategies and Practices for Success

In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

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Introduction Fundamentals of Strategic Marketing

Introduction to the Fundamentals of Strategic Marketing section

Strategic marketing is the foundation of all successful marketing activities.
This section guides you through the key concepts, proven methodologies and new approaches that shape strategic thinking in modern marketing.

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