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Interactive BCG matrix

BCG Interactive matrix

Headlines, Strategic tools, Toolbox

The BCG matrix, conceived in the 1970s by the Boston Consulting Group, marked a turning point in the history of strategic tools. Originally designed to optimize the allocation of resources between different activities or units within a company, it quickly established itself as an essential portfolio management tool. But how does this iconic analytical grid reinvent itself in a world of perpetual change, dominated by digital technology and volatile markets?

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AI Generative

The role of generative AI in the web design revolution: An overview of the latest research

Emerging technologies, Marketing innovations and trends

The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.

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Bass Model Forecasting

Bass Model Forecast

Guides and Advice, Measuring, KPIs & optimising marketing performance

The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.

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Multidimensional Preference Analysis in Marketing

Multidimensional Preference Analysis in Marketing

Data and marketing analysis, Operational marketing and execution

Multidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool helps companies understand which factors (dimensions) are most important to their customers, and how these factors influence their decisions. For example, when evaluating products or services, customers may consider dimensions such as price, quality, brand

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The art of storytelling

The art of storytelling

Contextual and adaptive marketing, Emotional and contextual marketing, Specific marketing strategies

Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies use it to humanize their brand, politicians to get a message across, teachers to impart knowledge in a captivating way. In short, it’s omnipresent in our daily lives, whether we realize it or not. This

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