Marketing Mix

BCG Interactive matrix

The BCG matrix, conceived in the 1970s by the Boston Consulting Group, marked a turning point in the history of strategic tools. Originally designed to optimize the allocation of resources between different activities or units within a company, it quickly established itself as an essential portfolio management tool. But how does this iconic analytical grid reinvent itself in a world of perpetual change, dominated by digital technology and volatile markets?

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The role of generative AI in the web design revolution: An overview of the latest research

The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.

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Bass Model Forecast

The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.

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