Marketing Mix

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients

Marketing innovations and trends, Sector trends

In today’s hyper-competitive market, businesses are no longer solely focused on delivering products or services—they must also deliver customer satisfaction at every touchpoint. To achieve this, companies need to understand not just what their customers are saying, but how they feel. Enter sentiment analysis, a technology-driven approach that delves deeper into customer feedback to reveal emotions, opinions, and attitudes. While traditional surveys and reviews have long provided brands with valuable feedback, the shift towards sentiment analysis represents the future of customer insights, allowing businesses to stay agile, intuitive, and customer-centric.

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Unleashing business growth through predictive analytics: a data-driven approach

Data and marketing analysis, Operational marketing and execution

A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu Oguanobi, explores how businesses can harness the power of predictive analytics to improve profitability and identify new opportunities for expansion.

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Knime: The data analysis engine for marketers

Data and marketing analysis, Operational marketing and execution

The ability to exploit and interpret data effectively has become a real asset.
With an overabundance of information, the demand for high-performance, easy-to-use tools capable of transforming data into actionable insights is greater than ever.

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The essential tools of statistical analysis: A guide to modern data interpretation

Marketing Analytics 2.0, Measuring, KPIs & optimising marketing performance

At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never been greater.
Whether to assess market trends, improve business operations or advance scientific research, understanding and applying statistical techniques helps to make sense of complex data sets.
But what are the essential tools of statistical analysis today?
This article explores some of the most important tools and software on which statisticians and data analysts rely.

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Free marketing automation software: A detailed overview

Digital marketing, Guides and Advice, Operational marketing and execution

Marketing automation has become an essential tool for businesses looking to automate their processes, engage customers and increase sales. For small businesses or startups, cost can be a major obstacle, but fortunately, several marketing automation platforms offer free versions with interesting features. Here’s a detailed look at some of the best free marketing automation software

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The art of storytelling

Contextual and adaptive marketing, Emotional and contextual marketing, Specific marketing strategies

Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies use it to humanize their brand, politicians to get a message across, teachers to impart knowledge in a captivating way. In short, it’s omnipresent in our daily lives, whether we realize it or not. This

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Mastering the Marketing Mix: Strategies and Practices for Success

Fundamentals of strategic marketing, Marketing Mix

In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

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