Intuit

Marketing Mix » Intuit
SWOT matrix

SWOT Matrix : a strategic tool to drive transformation and secure growth

The SWOT matrix (Strengths, Weaknesses, Opportunities, Threats) is a strategic analysis tool that helps assess the current position of a company, product, project, or even an individual by crossing two essential dimensions: internal analysis and external analysis. The goal is not merely to compile a list, but to structure a thought process geared toward action and decision-making. It is a powerful tool, all the more so because it is easy to understand but demanding to complete effectively, as it requires confronting objective reality with subjective perceptions.

SWOT Matrix : a strategic tool to drive transformation and secure growth Read More »

albert.ai

ALBERT: The AI that drives your marketing campaigns like a digital strategist

Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”

That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.

ALBERT: The AI that drives your marketing campaigns like a digital strategist Read More »

Customer sentiment analysis

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients

In today’s hyper-competitive market, businesses are no longer solely focused on delivering products or services—they must also deliver customer satisfaction at every touchpoint. To achieve this, companies need to understand not just what their customers are saying, but how they feel. Enter sentiment analysis, a technology-driven approach that delves deeper into customer feedback to reveal emotions, opinions, and attitudes. While traditional surveys and reviews have long provided brands with valuable feedback, the shift towards sentiment analysis represents the future of customer insights, allowing businesses to stay agile, intuitive, and customer-centric.

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients Read More »

Essential statistical tools

The essential tools of statistical analysis: A guide to modern data interpretation

At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never been greater.
Whether to assess market trends, improve business operations or advance scientific research, understanding and applying statistical techniques helps to make sense of complex data sets.
But what are the essential tools of statistical analysis today?
This article explores some of the most important tools and software on which statisticians and data analysts rely.

The essential tools of statistical analysis: A guide to modern data interpretation Read More »

Scroll to Top