Nykaa marketing strategy case study

Case study: Nykaa’s marketing strategy Nykaa’s marketing strategy

Integrated and omnichannel marketing, Specific marketing strategies

The case study of Nykaa’s marketing strategy presented in the article by Tatkar et al. (2024) highlights the strategic and marketing initiatives that have contributed to the growth of this e-commerce platform specializing in beauty and wellness products in India. Nykaa adopted an inventory-based e-commerce model while integrating innovative technologies, which enabled it to improve […]

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