Consumers are bombarded with options and hidden fees. In this context, the promise of “All-Inclusive Pricing” stands out as a […]
All-inclusive Pricing: transparency as a driver of conversion Read More »
‘Machine Learning for Business Analytics’ by Galit Shmueli, Peter C. Bruce, Kuber R. Deokar and Nitin R. Patel is a comprehensive and detailed book on the concepts, techniques and applications of machine learning in business analytics. This fourth edition, published in 2023, is aimed primarily at students and professionals seeking to master the tools and methods of predictive analysis and data mining.
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In the crowded world of digital marketing, standing out can feel like trying to shout in a noisy room. Marketers often chase the most popular keywords, focusing on high search volumes to drive traffic. While this strategy has its place, it also has its drawbacks: intense competition, higher costs, and the risk of attracting a broad but unqualified audience. Enter rare or less frequent keywords—an often-overlooked but powerful tool that can help marketers target highly specific niches with precision and effectiveness.
Harnessing the Power of Rare Keywords for Niche SEO: Targeting a Unique Audience Read More »
