September 2024 - Page 2 of 3 - Marketing Mix in Action

Bass Model Forecast

The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.

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Canva, Python

Implementation of strategic, analytical and graphic tools

I’m currently working on a toolbox called ToolBØX, Analysis Kit for Marketing Success, which should contain three sections: Strategic Tools,

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Multidimensional Preference Analysis in Marketing

Multidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool

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Canva

Brand Equity Index (BEI), Relative Price and Brand Equity Profit

User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the

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Advanced SWOT analysis: Techniques for actionable analysis

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic

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Swot

The chameleon: Symbol of adaptability in marketing

Dear marketing-mix.net readers, Today, we’d like to share with you the thinking behind our visual identity. As you may have

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Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)

The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study

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SPSS

Understand the fundamentals of Marketing Mix Modelling (MMM)

Marketing Mix Modelling (MMM) is a statistical analysis method that enables companies to measure and optimize the impact of their

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Model and Response Function

Introduction In marketing, models are essential tools for understanding, predicting and optimizing the impact of marketing actions on business results.

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Python

Sensory analysis in marketing: Discover how your senses influence your purchases!

Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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Coffee, Discussion and Marketing: Let’s talk in person!

Dear marketing-mix.net readers, I hope you find useful and inspiring content on this blog. Today, I’d like to take a

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The art of storytelling

Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies

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Adobre Première Pro, Airbnb, Anchor, Apple, Audacity, Auphonic, Barack Obama, Canva, Dove, Evernote, Final Cut Pro, Google, Google Docs, iMovie, Intuit, Lego, Miro, Nike, Notion, Piktochart, Pixar, Prezi, Red Bull, SAP, Scrivener, Shorthand, Spotify, StoryMapJS, Substack, Tesla, Tilda, Trello, YouTube, Zoom

Case study: Nykaa’s marketing strategy Nykaa’s marketing strategy

The case study of Nykaa’s marketing strategy presented in the article by Tatkar et al. (2024) highlights the strategic and

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Framework, Nykaa

Brand Equity Index (BEI)

The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.

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Python

Mastering the Marketing Mix: Strategies and Practices for Success

In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

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Amazon, Analytics, Apple, Facebook, Google, Google Ads, Google Analytics, HubSpot, Intuit, Lego, LinkedIn, Microsoft, Netflix, Nike, Salesforce, Shopify, Spotify, Tesla, Twitter / X, YouTube

Brand Development Index (BDI)

The Brand Development Index (BDI) is an indicator that measures a brand’s relative performance in a particular market segment (e.g., geographic region, demographic group, or other segmentation criteria).
It enables this performance to be compared with the brand’s overall performance in the market as a whole.

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Python

Mapping discographic collaborations between jazz musicians: an example of application and beyond

Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.

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Gephi

The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.

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Amazon, Netflix

Introduction to Specific Marketing Strategies

The world of modern marketing is constantly evolving, offering a multitude of strategies adapted to specific contexts.
This section takes you to the heart of these varied approaches, from international to niche, sector-based to integrated marketing.
You’ll discover how to navigate this complex environment effectively and maximize the impact of your efforts.

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Introduction to the Innovations and Marketing Trends section

The marketing landscape is constantly changing, shaped by technological advances and societal evolutions.
This section immerses you in the innovations that are reshaping the contours of modern marketing, preparing you to anticipate and exploit the trends that will define the future of the discipline.

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