September 2024

Bass Model Forecasting

Bass Model Forecast

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The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.

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Sensory analysis in marketing

Sensory analysis in marketing: Discover how your senses influence your purchases!

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Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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The art of storytelling

The art of storytelling

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Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies

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Mastering the Marketing Mix: Strategies and Practices for Success

Mastering the Marketing Mix: Strategies and Practices for Success

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In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

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Mapping discographic collaborations between jazz musicians: an example of application and beyond

Mapping discographic collaborations between jazz musicians: an example of application and beyond

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Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.

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The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

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Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.

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Introduction to Specific Marketing Strategies

Introduction to Specific Marketing Strategies

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The world of modern marketing is constantly evolving, offering a multitude of strategies adapted to specific contexts.
This section takes you to the heart of these varied approaches, from international to niche, sector-based to integrated marketing.
You’ll discover how to navigate this complex environment effectively and maximize the impact of your efforts.

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