A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu Oguanobi, explores how businesses can harness the power of predictive analytics to improve profitability and identify new opportunities for expansion.
Unleashing business growth through predictive analytics: a data-driven approach Read More »
Every year on September 30, the international community celebrates World Translation Day, an opportunity to pay tribute to the essential role played by translators in bridging cultural gaps and facilitating communication across borders.
This event, initiated by the International Federation of Translators, highlights the importance of translation to global understanding.
But beyond this linguistic celebration, translation plays a crucial role in marketing, particularly in an increasingly globalized world.
World Translation Day: Connecting Cultures, Strengthening Global Marketing Read More »
On the eve of World Translation Day, I’m delighted to announce a new milestone for the Marketing-Mix – it’s now
Breaking down language barriers: The Marketing-Mix blog is now available in English! Read More »
The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.
The ability to exploit and interpret data effectively has become a real asset.
With an overabundance of information, the demand for high-performance, easy-to-use tools capable of transforming data into actionable insights is greater than ever.
Knime: The data analysis engine for marketers Read More »
One of the most fascinating aspects of consumer behavior is how consumers perceive the value of products and services.
At the heart of this perception is the concept of “price acceptability”.
Understanding the price of acceptability: A key concept in consumer perception Read More »
Today’s companies need to constantly evaluate their performance in order to stay ahead.
A key indicator, often overlooked, is Acquisition Value (AV).
This concept focuses on the value a company derives from acquiring a new customer, and plays a crucial role in the development of marketing strategies, especially in customer-centric sectors.
Understanding Acquisition Value: A Key Indicator in Marketing Strategy Read More »
In the ever-changing landscape of marketing, one concept has always stood out: perceived value.
As companies continually seek to stand out in saturated markets, understanding the importance of perceived value becomes essential.
The Concept of Perceived Value in Marketing Read More »
“Harnessing Artificial Intelligence to Develop Strategic Marketing Goals” by Anjorin, Raji, Olodo, and Oyeyemi offers a comprehensive framework for integrating AI into marketing strategies, with a focus on defining strategic marketing goals.
It explores the transformative potential of AI in marketing efforts, covering key aspects such as customer segmentation, personalized targeting, predictive analytics and campaign automation.
The authors suggest that AI-based marketing strategies offer a path to competitive advantage, revenue growth and improved customer experience.
Using artificial intelligence to define strategic marketing objectives Read More »
