Coffee, Discussion and Marketing: Let’s talk in person!
Dear marketing-mix.net readers, I hope you find useful and inspiring content on this blog. Today, I’d like to take a […]
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The art of storytelling
Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies
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Case study: Nykaa’s marketing strategy Nykaa’s marketing strategy
The case study of Nykaa’s marketing strategy presented in the article by Tatkar et al. (2024) highlights the strategic and
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Brand Equity Index (BEI)
The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.
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Mastering the Marketing Mix: Strategies and Practices for Success
In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.
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Brand Development Index (BDI)
The Brand Development Index (BDI) is an indicator that measures a brand’s relative performance in a particular market segment (e.g., geographic region, demographic group, or other segmentation criteria).
It enables this performance to be compared with the brand’s overall performance in the market as a whole.
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Mapping discographic collaborations between jazz musicians: an example of application and beyond
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.
The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation
Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.
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Introduction to Specific Marketing Strategies
The world of modern marketing is constantly evolving, offering a multitude of strategies adapted to specific contexts.
This section takes you to the heart of these varied approaches, from international to niche, sector-based to integrated marketing.
You’ll discover how to navigate this complex environment effectively and maximize the impact of your efforts.
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Introduction to the Innovations and Marketing Trends section
The marketing landscape is constantly changing, shaped by technological advances and societal evolutions.
This section immerses you in the innovations that are reshaping the contours of modern marketing, preparing you to anticipate and exploit the trends that will define the future of the discipline.
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