Dear marketing-mix.net readers, I hope you find useful and inspiring content on this blog. Today, I’d like to take a moment to offer you something different: a direct exchange with me, the author behind these articles. How about a chat about your marketing challenges, your projects or simply your thoughts on the evolution of our […]
Coffee, Discussion and Marketing: Let’s talk in person! Read More »
Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies use it to humanize their brand, politicians to get a message across, teachers to impart knowledge in a captivating way. In short, it’s omnipresent in our daily lives, whether we realize it or not. This
The art of storytelling Read More »
The case study of Nykaa’s marketing strategy presented in the article by Tatkar et al. (2024) highlights the strategic and marketing initiatives that have contributed to the growth of this e-commerce platform specializing in beauty and wellness products in India. Nykaa adopted an inventory-based e-commerce model while integrating innovative technologies, which enabled it to improve
Case study: Nykaa’s marketing strategy Nykaa’s marketing strategy Read More »
The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.
Brand Equity Index (BEI) Read More »
In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.
Mastering the Marketing Mix: Strategies and Practices for Success Read More »
The Brand Development Index (BDI) is an indicator that measures a brand’s relative performance in a particular market segment (e.g., geographic region, demographic group, or other segmentation criteria).
It enables this performance to be compared with the brand’s overall performance in the market as a whole.
Brand Development Index (BDI) Read More »
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.
Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.
The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation Read More »
The world of modern marketing is constantly evolving, offering a multitude of strategies adapted to specific contexts.
This section takes you to the heart of these varied approaches, from international to niche, sector-based to integrated marketing.
You’ll discover how to navigate this complex environment effectively and maximize the impact of your efforts.
Introduction to Specific Marketing Strategies Read More »
The marketing landscape is constantly changing, shaped by technological advances and societal evolutions.
This section immerses you in the innovations that are reshaping the contours of modern marketing, preparing you to anticipate and exploit the trends that will define the future of the discipline.
Introduction to the Innovations and Marketing Trends section Read More »
